
First geisha appeared in the early 1600s. After 8 centuries of
fighting among the warrior lords, the country was united under a
military dictator, or shogun. Tokugawa Ieyasu quelled the internal
warfare, unified most of the country, and in 1603 became shogun,
establishing his government in Edo (now Tokyo). This Edo-based shogunate
lasted some 265 years and is called the Edo period. Under shogun rule,
Japan isolated itself entirely from the rest of the world. During that
time, prostitution was controlled. Special “pleasure quarters” were set
up. The pleasure quarters became the places of sexual freedom. Exclusive
prostitutes or courtesans would entertain samurai warriors. It was
there where the first geisha appeared. These geisha were men. They also
were called jesters (hokan) or drum bearers (taiko-mochi), and they were
there to make the guests laugh. In 1751, some customers in a Shimabara
brothel were surprised when a female drum bearer came to their party.
She was referred to as geiko, the term still used in Kyoto instead of
geisha. By 1780 female geisha outnumbered the men; by 1800, a geisha was
a woman.
Even after the novelty wore off, female geisha remained in high
demand. By the 1750s, the licensed quarters had already been in
existence for 150 years, and yujo (the prostitutes) were not as skilled
in the arts as they had once been. In fact, the entertainment of the
pleasure quarters had probably gone a little stale. The new female
geisha took the quarters by storm. They sang popular songs; they were
fun to talk to. And although in the official hierarchy of the licensed
quarters, geisha stood near the bottom, customers preferred the
fresh-faced geisha with her shamisen to a high-ranked yujo.

The
geisha in the licensed quarters were forbidden to sleep with the yujo’s
customers. In 1779 geisha were recognized as practicing a distinct
profession, and a registry office (kenban) was set up to provide and
enforce rules of conduct for them. Geisha were not to wear flamboyant
kimono, or combs and jeweled pins in their hair. Arthur Golden further
explains:A traditional image of a geisha in the West is often confused
with what was a prostitute from the 1800s. The look of a prostitute and
the geisha is very distinct. Geisha tie their obi tied in the back. A
prostitute, on the other hand, wear her obi tied in the front: she is
taking her kimono on and off all night; she can’t have a dresser come
in, so she ties it in front herself. Also, the image of lots of hair
ornaments — it is also of the prostitutes. Geisha wear much simpler
ones. (The Secret)
Under these regulations, geisha completely separatedfrom the
prostitutes. Geisha prospered. The simplicity of their appearance became
highly popular. They spread over the country while Japan continued to
shut itself out from the rest of the world.
World War II also had great influence on the image of geisha. Japan
proclaimed war against the United States. The Japanese were sure they
would win because the emperor’s power was divine. After the United
States bombed Hiroshima and Nagasaki, Japan surrendered. The country had
been devastated. The United States Army headed by Gener al McArthur
came to Japan. Already a year and a half before the surrender, the war
was having its effect on the geisha districts. The expensive restaurants
at which they entertained were required to close at eleven, and geisha
to cease entertainment at ten. Sayuri recalls the times of Depression
during World War II:
Our okiya had been stripped off the things other families had lost long
ago, such as stores of food, undergarments, and so forth. … The
neighborhood association began confiscating many of our ceramics and
scrolls to sell them on what we called the “gray market,” which was
different from the black market. … It was mainly housewives selling off
their precious things to raise cash.

The
geisha districts were required to close down completely on March 5,
1944. Since the geisha houses were closed, the Americans looked for fun
elsewhere:Even as the Meiji government had essayed to provide ladies of
pleasure for early foreign visitors and residents, so the Japanese
government thought to do it for the Occupation forces. Soon after the
surrender there was a poster in Ginza inviting young ladies to join a
“recreation and amusement association” for the entertainment of the
Americans. It had a few gatherings in the basement of a Ginza department
store, but soon became a cabaret for Japanese. The government early
indicated a willingness to set aside a generous number of pleasure
quarters for the exclusive use of the Occupation.
The American troops found pleasure with the streetgirls. They called
them geisha (wrongly pronounced “geesha”). The new “geisha” had neither
the accomplishments nor the brains of the real ones. However, Americans
used the term geisha because it was easy and convenient. Japan lost the
war, and the geisha their reputation.
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